The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
79% wanting to stay in the EU but 30% of them want the EU's powers to be reduced
Majority of Women View Self-worth as Most Important to Their Success
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
Latest Offer from Ipsos InnoQuest Creates and Tests Insights and Ideas Consecutively in Just Two Days
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes