The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Consumer Confidence Declines As Expectations and Jobs Indices Continue to Fall
Five charts on how Americans feel about tariffs, trade, and China
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
How uncertain are Americans? Very, according to the Ipsos Vibe Check.
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
