The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Current Release Reveals Significant Changes in Consumer Media Behavior - Resulting from Increased Engagement with Content Using Laptops and Smartphones
Joe Mann Joins Ipsos Loyalty in Client Relationships and Business Development Role
Five Types of Shoppers Exist that Transcend Country Boundaries
U.S. Adults Aged 30 and Older Have Grown More Risk-Averse
Rubio leads Florida Senate race, Governor's race remains close