The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
ARF Awards Grand Prize to Ipsos OTX's Shelley Zalis
India (45%) And China (42%) Most Likely To Believe Aliens Are In Our Midst
Majority of Global Consumers Equate Store Brands with National Brands on Essential Brand Attributes
United States (60%) Leads the 22 Countries Surveyed As Having Witnessed Abuse
Many Unaware Of the Breadth of Services Offered, But View Agencies More Positively Upon Learning More about Them
Client Satisfaction Survey from MarketResearchCareers.com Names Ipsos as Top Firm in the U.S.
