The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos-Insight Health Research Identifies Niche Market Opportunities
The Ipsos National Index of Consumer Attitudes and Spending by Household
Topline Results Are Now Available
New Research From Ipsos PharmTrends
Survey Reveals Americans Want to Take Action, But Require More Guidance
Japanese Car Makers Narrow The Gap In Quality And Value, Reports Ipsos Global Express Survey
Cutting-edge Online Package Testing Product Pack Evolution Launched By Leading Market Researcher, Ipsos-Insight
The Face of the Web: 2003: The Definitive Update of the Internet's Global Impact