The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Survey conducted by Ipsos on behalf of Thrivent Financial uncovers a range of influences driving shifts in how Americans spend, plan, and think about retirement
Below are five charts on the stories Americans are paying the most attention to and the stories Americans care most about
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
Focus on the Family, in cooperation with Ipsos, explores how Americans feel about marriage and their own marriage health in recent study
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker
The number of Americans who say they always or almost always tip (58%) hasn't changed in the last year, according to the Ipsos Consumer Tracker.
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
President Trump's overall approval rating remains stable, while his approval on immigration has slipped.
While fewer Americans, overall, say they’ve cut back on dining out since the start of the year, generational attitudes continue to diverge.
