The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
The Single Most Desirable Wireless Device? The Answer May Surprise
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Ipsos: Seventy Percent Of American Mobile Phone Owners Are Aware Of Full Song Mobile Downloading - But Only One-In-Twenty Have Yet Done So Recent Findings From The Ongoing TEMPO Digital Music Tracking Study Reveal Mobile Music Consumption Poised For Growth