The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Snapchat, Pinterest Least Widely Used
Usage Highest among Millennials, with a Quarter Utilizing these Platforms on a Weekly Basis
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%
