The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Despite this Support, Some Oppose the US Becoming a Full Member of the Court
Ipsos Research Experts to Present Insights from Soon to be Published Book, The Wallet Allocation Rule
Ipsos' Censydiam Report Identifies Eight Trends That Will Dominate Consumer Behavior Over the Next 12-24 Months
Data Analytics Seen as Having the Biggest Impact on Better Serving Customer Needs
Ipsos Study Finds Young Adults, Current Owners of Wearable Technology Most Likely to Buy Devices
A Third of US Adults Are Interested in Using Mobile Device Applications to Pay for Things in the Near Future
Violence Against Children Seen as a Growing Problem, but Also Seen as One That Happens Outside of the Home
