The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Majority of Women View Self-worth as Most Important to Their Success
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
Latest Offer from Ipsos InnoQuest Creates and Tests Insights and Ideas Consecutively in Just Two Days
ConAgra Foods’ Fruitful Campaign Wins Grand Award, as Revlon, Walgreens and Groupe Mйdia TFO Take Home Prizes
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
