The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos-ASI Identifies Exactly How Consumers Interpret And Understand Adversiting
Overall Satisfaction With Congress And The President Drops As Well
New Ipsos International Survey Shows Americans In League Of Their Own When It Comes To Eating Out And Eating On The Run
Quarterly Digital Music Study, TEMPO: Keeping Pace with Digital Music Behavior, Reveals Peer-to-Peer File-Sharing Continues To Be Significant Market Factor
American Taxpayers Frightened By Fees, Continue Resistance For Second Year Of Ipsos-Insight Survey