The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
Younger, More Educated Consumers Are More Willing to Use Lower Carbon-Footprint Alternatives to Air Travel
Vast majority do not regret their decision to get a tattoo
Americans are torn between which political party has the better approach on key issues like immigration and taxes.
American Consumers Are More Likely to Use Cannabis Daily than Canadians
Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
New Global Study Looks at Beauty Standards, Ideals, and Routines
