The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
17 March 2025
Time
10amPT/1pmET
Below are five charts on Trump’s executive orders and how Americans feel about these executive orders
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
06 March 2025
25 February 2025
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his second week of office
![[WEBINAR] Increasing Efficiencies in Service Delivery in the Public Sector](/sites/default/files/styles/112xs/public/ct/event/2025-01/feature_4.png?itok=zNFxxqp6)
![[WEBINAR] From Analytics to Action: How Nationwide Transformed Marketing Measurement](/sites/default/files/styles/112xs/public/ct/event/2025-02/feature_0.png?itok=cBmhV8l7)
![[WEBINAR] Know the New America: Public Opinion Update](/sites/default/files/styles/112xs/public/ct/event/2025-02/feature.png?itok=2S19Qj6W)
