The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker
Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.
Americans have complicated feelings about the holiday season, according to the Ipsos Consumer Tracker.
Consumer Confidence Rises to Highest Point in More Than Three Years
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
Below are five charts on how Americans feel about immigration and how they might react to mass deportations
![[WEBINAR RECORDING] KEYS – The Year in Review](/sites/default/files/styles/112xs/public/ct/event/2024-12/feature.png?itok=XBh2f3Rp)
