The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Nearly half of those who engage in spring cleaning anticipate doing more this year; effectiveness of cleaning products is the most important characteristic Americans look for
Unpacking the paradigm shift
03 May 2022
Time
10amPT/1pmET
20 April 2022
New NPR/Ipsos poll also finds that as gas prices reach an all-time high, inflation is overwhelmingly Americans' top concern.
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
![[WEBINAR] What the Future: Identity](/sites/default/files/styles/112xs/public/ct/event/2022-06/WTFIdentityWebinar_WI_feature.jpg?itok=G8BHLyn4)
![[WEBINAR] The New Luxury Consumer: Innovation, Inclusion and Insights](/sites/default/files/styles/112xs/public/ct/event/2022-06/NewLuxury_WI_feature.jpg?itok=Zh-8RKWj)
