The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Ipsos Knowledge Summit Offers "Best in the West" in Research Leadership
Similar to a month ago, nearly two out of three Americans (63%) approve of way Obama is handling his job as President
Ipsos Global Operations Senior Executives Collaborative Effort on Research Industry Garners ARF Award
Measuring Incremental Sales from a New Package Design Prior to Launch
