The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Newsy/Ipsos shows that Republicans and Democrats are skeptical of opposite party’s openness to opinions of others
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.
New FixUS/Ipsos poll reveals political divergence in assessment of the current state of the country and priorities for the future
Job insecurity and ability to the learn essential new skills on the job vary widely across countries.
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation.
