The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
World Divided over Nature of Acting out Politicians, Celebrities and Movie Stars--and Tolerance, Forgiveness
Stock Market Volatility has had Litte Effect on Investment Habits
Mark McLaren Joins Ipsos OTX MediaCT's Syndicated Services Team as Vice President
Families Take Cost-Savings Measures, Increasingly Rely on Grants and Scholarships
Ipsos Refreshes Leadership Team for its U.S. Qualitative Research Specialty
Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
