The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Optimism is generally high, though some express concern about Amazon’s impact on their daily life
Four in ten Americans report that those who have spoken out against immigration have been treated unfairly.
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
Satisfaction down 11-points compared to last year
President Trump's overall approval rating has remained steady since the election.
Ahead of Thanksgiving weekend, Congress enjoys a slight bump in approval.
