The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Baby Boomers are the most likely to plan to watch the Olympic Opening Ceremony
Investment Index at its highest since October 2019
New Public Agenda/USA Today/Ipsos poll finds that majority feel people have a lot of influence in problem-solving nationally and locally when they get involved
But are most looking forward to watching gymnastics and Simone Biles.
The new Sallie Mae/Ipsos report reveals that families paid less for college but still relied on the same paying strategies as pre-pandemic.
Key highlights from July's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
As we reemerge into a post-pandemic landscape, so do our cultural discontents.
But sentiment still holds above pandemic average
