The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos ASI's Next*Adlab Offers In-Depth Early Stage Insight on Ad Creative
Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative
Los niveles de aprobaciуn entre los hispanos se encuentran mбs de 20 puntos por encima de la poblaciуn estadounidense en general
Approval Rating among Hispanics Over 20 Points Higher than among the General U.S. Population
Long-time Supporter of and Expert in Advertising Research Recognized with ARF Great Minds Award for Lifetime Achievement
