The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Alexandre Guerin to Lead Ipsos' Largest Customer Satisfaction and Loyalty Operation
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
Families Reach into Pockets to Cover More than 40 Percent of College Costs; Borrowing at Lowest Level in Five Years Study Shows 30 Percent of Students Are the First in Their Family to Attend College, Explores Motivations and Values of Families Paying for College
