The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Strong Mix of American Business Icons Dominate Top Ten on Ipsos' List of Most Influential Brands
Josef Zach Joins Ipsos InnoQuest as Director, Research & Development, Product Testing
Residents Gear Up for Saint Patrick's Day and Hope for a Little Green
