The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Most Americans are familiar with four of the U.S. military service branches, while fewer are familiar with the U.S. Space Force
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
17 March 2025
Time
10amPT/1pmET
Below are five charts on Trump’s executive orders and how Americans feel about these executive orders
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
06 March 2025
25 February 2025
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