The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his second week of office
About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker
Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker
The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker
Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker
