The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
One in four Americans have boycotted a company due to politics in the past month
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results
Likewise, Only Two Thirds Have Checked Their Credit Score in the Past Year
52% View Cyber-Terrorism as a Threat
Affluent Holiday Spending Prospects Looking Bright
