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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Society

Latino registered voters concerned about economic issues, prefer Democrats in the midterms

New Washington Post-Ipsos survey of Latino registered voters finds most feel it is a good time to be Hispanic in America
14 October 2022
Society

SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes

SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
13 October 2022
Society

Majority want elected officials to do more to improve mental health care

NAMI/Ipsos poll: Most Americans support improving health insurance coverage to cover more mental health services
13 October 2022
Society

Americans are still putting off healthcare procedures

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
13 October 2022
Society

Voices of Ukraine: Documenting Life During Wartime

This second installment of Ipsos’ photo essay series explores how residents of war-torn areas are impacted by and adapt to the destruction of their communities.
12 October 2022
Society

Ipsos Core Political Survey: Presidential Approval Tracker (10/12/2022)

This week’s Ipsos Core Political has President Joe Biden with a 40% approval rating as Americans remain pessimistic about the direction the country is headed in.
12 October 2022
Consumer & Shopper

[WEBINAR] A Toast to the Holidays: Wine + Spirits Consumption Among Affluent

01 December 2022

Time

10amPT/1pmET
Consumer & Shopper

[WEBINAR] Oncology Essentials for Marketers and Marketing Researchers

10 November 2022

Time

10amPT/1pmET