The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Other Missing Elements Include a Fair Trade-in Value; a Trustworthy Salesperson; and Low, Fair Pricing
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
Free Shipping and a Percentage Off Rank as Most Enticing Promotional Offers
Ipsos' Paul Lauzon to Present New Market Research Perspectives at December Summit in Washington
Timothy Keiningham and Team Win Next Gen Market Research's `Disruptive Innovation' Award
