The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos BookTrends Makes Significant Improvements To Industry Standard Syndicated Service
Quarterly Digital Music Study, TEMPO: Keeping Pace with Digital Music Behavior, Reveals Only Nuanced Music Brand Differentiation Among American Downloaders
But Does It Tell You What You Really Need to Know?
Understanding Consumer Payment Behavior
Spotting And Managing Market Barriers To New-To-Market Technologies
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A New Acronym, A New Orientation, and New Opportunities
The base-refill business model has been around since the razor and blade, but is being pursued with new vigor.
