The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
The Case Study "Quantifying The Emotional Drivers of Physician Brand Choice" Selected To Receive Prestigious Award By Pharmaceutical Company And Supplier Agency Conference Delegates
Client Stakeholder Relationship Management Expert Curt Carlson Added To Research Management Team
Distancing luxury brand advertising from mass-premium brands by cultivating the emotional and the sensual.
While New Ways Of Accessing Digital Media Are Intriguing To Some Members Of The Online Public, Most Prefer To Wait And See
