The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Public Remains Split on Reform Proposals
A Majority Oppose Sending More Troops to Afghanistan Amid Feeling that U.S. Is Not Winning the War
Taste Important in Food Decisions, Convenience in Household and Personal Products Decisions
Few Pamper their Dogs with Luxury Goods and Services