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News & Events

Society

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

4 August 2025
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    ARF David Ogilvy Awards & Creative Effectiveness 2025

    ARF David Ogilvy Awards & Creative Effectiveness 2025
    From 16 October 2025
    New York, NY
  • Society

    ARF MSI Analytics & Forecasting 2025

    ARF MSI Analytics & Forecasting 2025
    From 29 September 2025 to 30 September 2025
    New York, NY
  • Society

    Kids' Commercials

    No Child's Play

    1 April 2003
  • Society

    New Concepts Benefit From Wider Testing

    empty

    1 April 2003
  • Society

    War's Fallout

    Corporate America So Far Spared

    1 April 2003
  • Consumer & Shopper

    Book Industry Struggles with Slow Growth

    empty

    1 April 2003
  • Society

    How to Produce a Winning Concept

    empty

    1 April 2003
  • Society

    Why Category Buying Behavior Matters

    empty

    1 April 2003
  • Corporate

    Strong Increase In 2002 Earnings

    Operating Profit +18.3% at 43.6 million euros Net Profit *+37.3% at 23.7 million euros

    25 March 2003
  • Society

    Advertising Recall for Prescription Drugs Rises

    However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends

    24 March 2003
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