The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Ipsos: Seventy Percent Of American Mobile Phone Owners Are Aware Of Full Song Mobile Downloading - But Only One-In-Twenty Have Yet Done So Recent Findings From The Ongoing TEMPO Digital Music Tracking Study Reveal Mobile Music Consumption Poised For Growth
Survey Reveals Consumer Behavior Change from Interest in Cards for Small Payments to Use of Cards
T-Mobile Survey Shows 67 Percent Find Mobile Phone Use At Holiday Gatherings Now Acceptable; 35 Percent Of Young Adults Admit To Texting Under The Table During Holiday Dinners