The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Below are five charts on where Americans stand on inflation
Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use
Fewer Parents (73%) Say They Have Actually Talked With Their Children About Alcohol
Men More Likely to Feel that They Will Get a Raise, Promotion
Evan Borak Joins Ipsos MediaCT's U.S. Team; Will Lead Audience Measurement Group
