The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Listen to new qualitative interviews with likely voters to learn about how they are thinking about the 2024 election
Findings of a new Ipsos poll conducted among 2,009 residents of seven swing states
Findings of Ipsos/Risepoint ROI Survey
Ipsos longitudinal polling finds the presidential race is largely unchanged
Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.
Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
For most Americans, it’s not inflation or democracy
