The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
According to findings from Ipsos MediaCT's MOTION study, awareness and usage of many digital video websites increased in recent months, with strong consumer acceptance of ad-supported video content
Public Remains Split on Reform Proposals
A Majority Oppose Sending More Troops to Afghanistan Amid Feeling that U.S. Is Not Winning the War
