The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Internet gender gap closing as millions of women take up surfing
Paris-Based Company Ranked Ninth Largest Market Research Company in the World
Wireless devices, not PC's, critical to next generation growth
Results show that people in North America, Latin America and Europe tend to be less satisfied with the level of taxation in their respective countries.
GLOBAL CITIZENS' HOPES AND FEARS FOR THE NEXT CENTURY
THE WORLD AND THE MILLENNIUM Y2K BUG
Respondents Split (47% versus 46%) on Sending NATO Ground Troops in to Kosovo
CITIZENS' PERSPECTIVES ON TRADE ISSUES
