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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Society

Republican debate watchers see Ramaswamy as the worst performer for the second consecutive debate

The 538/Washington Post/Ipsos post-debate poll also finds that nearly three in four likely Republican primary voters skipped watching the debate
7 December 2023
Society

In entertainment media, many Americans feel that key groups are underrepresented or shown in a negative light

New Ipsos polling finds this is particularly true for immigrants, conservatives, and those with disabilities
6 December 2023
Society

Data Dive: Gen Z women are struggling the most with stress, mental health issues

In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
4 December 2023
Society

For COP28, here is what you need to know about public opinion on climate change

Below are five charts on the worsening climate disaster, where the American public stands on climate change, and how missing COP28 might affect Biden’s reputability on the environment
1 December 2023
Society

Nearly 1 in 3 Americans report being a victim of online financial fraud or cybercrime

New Ipsos poll, on behalf of Wells Fargo, finds about half guess they could be a victim of online fraud in the future, yet most feel confident about the steps they’re taking to avoid that
1 December 2023
Society

[WEBINAR] What the Future: Teen

16 January 2024

Time

10amPT/1pmET
Society

Most Americans say Congress should highly prioritize funding mental health programs

Vast majority agree mental health is just as important as physical health
29 November 2023
Society

What Worries the World – November 2023: Worry over terrorism and military conflict between nations on the rise

Inflation has now been the top global concern in our What Worries the World survey for the last 20 months.
29 November 2023