The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
One in four Americans have boycotted a company due to politics in the past month
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network
Nearly Half (47%) of Americans Turning to Social Network Sites for their Summer Travel Inspiration
Yet It Can Be Difficult to Juggle Preparing the Meal and Socializing, and Timing Everything Right
Keiningham and Team Nab Best Practitioner Presentation Award at Frontiers in Service Conference
Ipsos Healthcare Researcher Honored at Annual Pharmaceutical Industry Conference
