The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Quarterly Digital Music Study, TEMPO: Keeping Pace with Digital Music Behavior, Reveals Only Nuanced Music Brand Differentiation Among American Downloaders
But Does It Tell You What You Really Need to Know?
Understanding Consumer Payment Behavior
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A New Acronym, A New Orientation, and New Opportunities
The base-refill business model has been around since the razor and blade, but is being pursued with new vigor.
Polling Kids On Public Policy
