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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Society

Two in three Americans support Biden’s planned cannabis reforms

New USA Today/Ipsos poll shows most view decriminalization as a way to correct racial injustice in our judicial system
11 October 2022
Society

COVID-19 Pandemic negatively affected many children’s mood and education, according to parents

Child Mind Institute survey explores traumatic events, treatment, impacts of the COVID pandemic, and the strategies families use to cope with these pressures
10 October 2022
Society

Most Americans agree the U.S. should continue to support Ukraine despite threat of nuclear weapons use by Russia

The latest wave of our Reuters/Ipsos poll tracking the Russia/Ukraine crisis finds nearly two-thirds of Americans are closely following the Russian invasion of Ukraine.
10 October 2022
Society

Americans are worried about mental health and unsatisfied with the mental health care system

This week, in anticipation of World Mental Health Day on Monday, we look at Americans’ mental health and feelings toward the health care system.
7 October 2022
Society

Older Americans report being targeted by scams at least once a week

New Aura/Ipsos poll details the difficult mental, emotional, and financial impacts scams have on Americans.
7 October 2022
Society

More than one in three teens say they have been bullied in the past year

New poll for The Choose Kindness Project also finds that nearly three in ten parents do not feel they have the resources to deal with bullying
7 October 2022
Society

U.S. consumer sentiment remains unchanged

Despite decreasing concerns about inflation, Americans’ confidence in their job stability continues to decline
6 October 2022
Society

Ipsos Ukraine Resilience Monitor measures toll of war on livelihood and access to basic services in major cities

Ukrainians put onus on national government and local authorities to lead reconstruction efforts
6 October 2022