The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
This week we investigate vaccine and COVID knowledge, schools and the pandemic, climate change, the Build Back Better bill, personal finances and gun ownership.
Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues.
A new Ipsos poll, provided exclusively to the New York Times, examines the public's awareness of, and favorability toward changing vocabulary around race and society
New ABC News-Ipsos poll finds Biden’s standing with the Americans public remains weakened
Americans are divided on the most important problem facing the country.
A new MetLife/U.S. Chamber of Commerce Small Business Special Report finds small businesses say they are more likely to hire new talent this year than they were in June, but there is no change in the percentage that are actively hiring
New Marketing for Change poll, with data collected by Ipsos, shows parents most often consider vaccine side effect when thinking about vaccinating their kids
What Worries the World: the long reign of COVID as a global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
