The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Consumers are uneasy amid rising COVID cases and the spread of the Delta variant
Global survey finds onus to lead recovery is on governments and big business
More men than women support including women in the military draft
Ipsos is one of the winners of the 2021 MSPA Americas Shoppers’ Choice Awards
A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
Plus, more on how the unvaccinated view travel and Americans' TV watching habits.
Ipsos finds opportunities and gaps in how America aligns its education system with the needs of its future workforce