The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Ipsos partnered with Sanofi to survey healthcare professionals in the United States
Listen to new qualitative interviews with likely voters to learn about how they are thinking about the 2024 election
Findings of a new Ipsos poll conducted among 2,009 residents of seven swing states
Findings of Ipsos/Risepoint ROI Survey
Ipsos longitudinal polling finds the presidential race is largely unchanged
Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.
Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.