The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Jeff Borcherding and Melanie Dowe Join Ipsos' U.S. Qualitative Research Practice
Workplace Safety (25%), Socioeconomic Contributions (25%) and Respect for Local Laws (24%) Top Issues for Garnering Respect
Global — Rash? Google it, Bing it, Yahoo! it. Vaccinations needed for overseas travel? Strange tingle in your arm? See what you can learn online.
But Overall Spending On Summer Vacations Up as Vacationers Intend to Spend More
