The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Americans prefer the Democratic Party's policies on key domestic and social issues, but when it comes to the economy and foreign policy, more Americans prefer the Republican Party's policies.
On average, employed Americans take roughly only half of their entitled vacation days.
New C-SPAN/Ipsos Poll
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