The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Below are five charts on where Trump’s approval rating stands now and the issues that Trump will have to weather to hold onto his approval ratings
27 August 2025
Time
10amPT/1pmET
12 August 2025
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
Focus on the Family, in cooperation with Ipsos, explores how Americans feel about marriage and their own marriage health in recent study
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
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