The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
One in five say the responsibility to reduce packaging falls on the company that produces the goods
Americans’ perceptions of Congress continue to be very weak, with just over a quarter of Americans approving of the legislature’s performance.
Four in ten people say they would eat a plant-based substitute for meat
Following the Democratic primary debates last week, Joe Biden maintains his lead in the primary, with Bernie Sanders coming in second.
Head of Customer Experience (CX) at Ipsos, Jon Atkin, underlines the importance of choosing a consultative services partner alongside the right technology vendor
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