The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Ipsos Study Finds Young Adults, Current Owners of Wearable Technology Most Likely to Buy Devices
A Third of US Adults Are Interested in Using Mobile Device Applications to Pay for Things in the Near Future
Violence Against Children Seen as a Growing Problem, but Also Seen as One That Happens Outside of the Home
Two Thirds (64%) of Users in 24 Country Study More Concerned About Online Privacy Compared to Year Ago
The presence of young influencers in a household makes a difference when it comes to acquisition intent and brand preference
Sense of Vulnerability Fueled by Two of Eight Threats in 2014: Armed Conflict and Major Health Epidemic
