The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Kristin Sharp Takes the Helm at Ipsos' U.S. Qualitative Research Specialty
Nine in Ten Workers Would Forgo a Holiday Party for a Bonus
AJ Johnson and Sean Conry Nab Next Gen Market Research's `Disruptive Innovation Individual' Award
21% Say They Regularly Look for these Deals
Three-Quarters Could Use a Better Way to Charge all the Electronic Devices in their Household
Two-thirds of Americans Say Nation Headed in the Wrong Direction
Ipsos Vantis Introduces Syndicated "Vantis Files" Research Offering
Eight in Ten Moms Started Reading to Their Child before Their First Birthday
